The world is obsessed about being right.
We don’t listen to each other anymore, we don’t see things from a different perspective, we’re stuck in our own believes, and this is tearing us apart.
Maybe things would change for better if we ask ourselves: Could I be the one who’s wrong?
Agency: W+K : London
Role: Lead Creative
Only creativity can turn barriers into breakthroughs, cages into stages, hate into hope. Because no matter the problem, whatever the question, creativity is the answer.
Adidas believes in the power of an athlete’s imagination and using creativity to make a difference in their game, life, and world. The campaign aims to inspire Creators across sports culture to be courageous, unexpected and to shape their own reality.
Depending on viewer’s preferences, attitudes, passions, and geographies different films are served, with different scenes, protagonists, and settings, inviting the viewers to pick up the mic and go create.
In LA, London, and Moscow we set up Creator Bases to tackle problems like sustainability, legacy, self-expression, lack of space to play sports, and so on, proving that no matter the question, creativity is the answer.
Agency: 72andsunny Amsterdam
Role: Lead Creative / CW
For this “What moves you, makes you” chapter, Montblanc partnered with Nimsdai Purja, another iconic figure whose passions have defined him.
The Nepalese, multiple mountaineering world record holder has made a name for himself by pushing human boundaries to achieve what others haven’t dreamed of. It’s this legacy that inspired Montblanc to capture his thoughts on three subjects that are relevant to his pursuits: fear, commitment and motivation.
The campaign is meant to inspire people to pursue what moves them by highlighting an icon that spent his life doing exactly that.
Agency: W+K Amsterdam
Role: Senior Creative
Erling Haaland is a Force Of Nature. To celebrate that he joined the Nike family we created the player’s tagline and this campaign.
Agency: Nike Brand Creative Studio
Role: Creative Director
Los Angeles
London
New York
Force9 Animation
Force9 NYC
Force9 on the cleats
Hair replacement, dog grooming, and a smooth barbershop quartet help make this cut probably the best in the world.
Agency: 72andsunny Amsterdam
Role: Senior Creative/CW
If Carlsberg did kickabouts, they would probably have magic sponges that are actually magic, beers that refill themselves, Peter Schmeichel as a ball boy, Jeff Stelling commenting from the sideline, real-life slow motion, celebrate Carlsberg’s sponsorship of the Premier League 2015/16, and basically be the best kickabouts in the world.
Agency: 72andsunny
Role: Lead Creative/CW
In 2016 we repositioned the Google app. This piece is the mood video we created to introduce “Be in the know” as a global tagline to the Google team. The campaign was later created by the 72 LA office. It’s been almost five years and the Google app still uses “Be in the know” as a line and positioning.
Agency: 72andsunny Amsterdam
Role: Lead Creative/CW
In this digital campaign for Samsung, we created an awesome Augmented Reality fashion collection for Fun Mode, the built in feature on Galaxy A devices that lets you apply Snapchat AR Lenses to dress up your photos and clips.
To create and promote the capsule collection, the campaign features K-Pop artist BIBI modeling the bespoke looks created by six emerging digital fashion designers, including AR pioneer Ines Alpha, Maison Taskin, SGI Creator, Aliina Kauranne, Gwen Kim, Linxi Zhu. The collection was launched on Fun Mode and featured in BIBI’s new music video: The Weekend.
Agency: W+K Amsterdam
Role: Senior Creative
To launch Google Chromecast in the UK, and communicate its simplicity of usage and its inclusive nature we created this campaign where a determined squirrel celebrates the product as the end of the human-centric content that rules the teles nowadays. In the end, it’s a product for everyone, even for squirrels.
Agency: 72andsunny Amsterdam
Role: Senior Creative/CW
A frame-by-frame animated film to communicate the different initiatives that are taking place at Montblanc in order to have a positive impact on the planet and its people. The illustrations were created by the one and only Luis Mendo.
Agency: W+K Amsterdam
Role: Lead Creative
Piaggio’s brand perception is neutral and has no personality. To change this, we created “Move beautifully”. A campaign that sets clearly not only the highly functional products Piaggio makes but also the commitment to aesthetics and design that elevates the experience of riding from A to B.
The anthem film and the series of vignette films show how even the most mundane and dull rides can be elevated to something beautiful when you ride a Piaggio.
Agency: 72andsunny Amsterdam
Role: Lead Creative/CW
24 days of live streaming a rooster who was pecking food out of a cup to predict the next winner during the EUROS. And a wrap-up rooster disco party.
To introduce Google app’s enhanced football feature to the world and engage bystanders that wanted to be part of the EUROS conversation, we teamed up with Henri, a not-a-football-savvy French rooster. Thanks to the Google app on his smartphone, Henri had access to a goldmine of football facts to make an informed decision about the next match winner. Henri’s (non)performance - 33% accurate pecks - in 24 live streams on Periscope in the UK, France, and Germany, sparked the conversation between occasional football lovers who learnt more about the tournament.
A lovely set, three cameras, hacking Periscope to stream to three countries in three languages at the same time, and Henri’s charm, for this entertaining experiment.
You can check here the last pecking and the rooster disco party.
Agency: 72andsunny Amsterdam
Role: Lead Creative/CW
