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Samsung - #weartheweekend
In this digital campaign for Samsung, we created an awesome Augmented Reality fashion collection for Fun Mode, the built in feature on Galaxy A devices that lets you apply Snapchat AR Lenses to dress up your photos and clips. To create and promote the capsule collection, the campaign features K-Pop artist BIBI modeling the bespoke looks created by six emerging digital fashion designers, including AR pioneer Ines Alpha, Maison Taskin, SGI Creator, Aliina Kauranne, Gwen Kim, Linxi Zhu. The collection was launched on Fun Mode and featured in BIBI’s new music video: The Weekend.
Agency: W+K Amsterdam
Role: Senior Creative